Negative Lifts: How a 24% loss produced a 141% increase in conversion

Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you're spending time and money driving to your website. However, testing anything on your website can be a bit frightening to the average marketer. For instance, what happens when you don’t get a lift? Well, that's exactly what happened with a recent test we did for one of our research partners...