Negotiating Without Fear: The 3 C’s to Ask for What You’re Worth | Sam Trattles episode artwork

EPISODE · Jan 8, 2026 · 43 MIN

Negotiating Without Fear: The 3 C’s to Ask for What You’re Worth | Sam Trattles

from CuppaTV · host CuppaTV

Most of us don’t love negotiating. Asking for a pay rise, pushing back in a meeting, or simply saying “no” can feel awkward, scary, and uncomfortable. In this episode of Lessons from Leaders (brewed with Nespresso Professional), strategic negotiator and founder of Other Side of the Table, Sam Trattles, breaks negotiation down into what it really is: a conversation about things that matter. You’ll learn: Why negotiation is about relationships, not battles The 3 C’s that build negotiation confidence: Conviction, Craft, Confidence Why preparation is 70% of the work (and how to do it) How to handle tricky personalities and big egos without escalating The real cost of not asking (hint: it’s bigger than you think) A simple “mirror test” to build confidence before you go and ask 👉 If you’ve ever walked away thinking “I should have said something” — this episode is for you. Chapters 00:00 Welcome to Lessons from Leaders 01:20 Introducing Sam Trattles & today’s conversation 02:35 Why negotiation makes so many people uncomfortable 05:05 Negotiation as everyday conversations that matter 08:40 Mindset, boundaries & moving past fear 12:10 The 3 C’s of negotiation: Conviction, Craft & Confidence 17:40 Handling big egos and difficult personalities 21:00 The real cost of not asking for what you want 39:25 The mirror test: how to build confidence before you ask Part of our Cuppa.tv leadership series, this conversation is designed to inspire action and spark new ways of thinking. Because when we talk about what really matters, we create workplaces that matter. This episode is brewed with Nespresso Professional—because every workplace deserves a great cup of coffee. Nespresso Professional - Connecting over Coffee - https://bit.ly/nespressoprofessionallessonsfromleaders In a world where connection is often lost in the rush of daily operations, Nespresso Professional believes in the power of small moments to bring people together. Whether it's a pause between meetings or a shared conversation in the break room, coffee can be a catalyst for meaningful human interaction. We’re proud to support conversations that matter - because sometimes, the most impactful ideas begin with a simple cup of coffee. We have a range of high-quality commercial coffee machines designed to meet the needs of all sized business’. Chat to us in person at the next Cuppa event about how the perfect cup of coffee can elevate your business, or visit our website. Follow Cuppa.tv and join our Circle Community to stay in the know https://community.cuppa.tv/join?invitation_token=f26a837ae159482f4c2f4859c97aabc650dc0d11-97f07cb4-9047-436c-9459-3b3346641068 Want to speak further with our guest? https://cuppa.pickmybrain.world/browse-our-brains Linkedin: https://www.linkedin.com/company/cuppatv/ Instagram: https://www.instagram.com/cuppa.tv/ Facebook: https://www.facebook.com/enjoycuppa.tv

Most of us don’t love negotiating. Asking for a pay rise, pushing back in a meeting, or simply saying “no” can feel awkward, scary, and uncomfortable. In this episode of Lessons from Leaders (brewed with Nespresso Professional), strategic negotiator and founder of Other Side of the Table, Sam Trattles, breaks negotiation down into what it really is: a conversation about things that matter. You’ll learn: Why negotiation is about relationships, not battles The 3 C’s that build negotiation confidence: Conviction, Craft, Confidence Why preparation is 70% of the work (and how to do it) How to handle tricky personalities and big egos without escalating The real cost of not asking (hint: it’s bigger than you think) A simple “mirror test” to build confidence before you go and ask 👉 If you’ve ever walked away thinking “I should have said something” — this episode is for you. Chapters 00:00 Welcome to Lessons from Leaders 01:20 Introducing Sam Trattles & today’s conversation 02:35 Why negotiation makes so many people uncomfortable 05:05 Negotiation as everyday conversations that matter 08:40 Mindset, boundaries & moving past fear 12:10 The 3 C’s of negotiation: Conviction, Craft & Confidence 17:40 Handling big egos and difficult personalities 21:00 The real cost of not asking for what you want 39:25 The mirror test: how to build confidence before you ask Part of our Cuppa.tv leadership series, this conversation is designed to inspire action and spark new ways of thinking. Because when we talk about what really matters, we create workplaces that matter. This episode is brewed with Nespresso Professional—because every workplace deserves a great cup of coffee. Nespresso Professional - Connecting over Coffee - https://bit.ly/nespressoprofessionallessonsfromleaders In a world where connection is often lost in the rush of daily operations, Nespresso Professional believes in the power of small moments to bring people together. Whether it's a pause between meetings or a shared conversation in the break room, coffee can be a catalyst for meaningful human interaction. We’re proud to support conversations that matter - because sometimes, the most impactful ideas begin with a simple cup of coffee. We have a range of high-quality commercial coffee machines designed to meet the needs of all sized business’. Chat to us in person at the next Cuppa event about how the perfect cup of coffee can elevate your business, or visit our website. Follow Cuppa.tv and join our Circle Community to stay in the know https://community.cuppa.tv/join?invitation_token=f26a837ae159482f4c2f4859c97aabc650dc0d11-97f07cb4-9047-436c-9459-3b3346641068 Want to speak further with our guest? https://cuppa.pickmybrain.world/browse-our-brains Linkedin: https://www.linkedin.com/company/cuppatv/ Instagram: https://www.instagram.com/cuppa.tv/ Facebook: https://www.facebook.com/enjoycuppa.tv

NOW PLAYING

Negotiating Without Fear: The 3 C’s to Ask for What You’re Worth | Sam Trattles

0:00 43:24

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of CuppaTV?

This episode is 43 minutes long.

When was this CuppaTV episode published?

This episode was published on January 8, 2026.

What is this episode about?

Most of us don’t love negotiating. Asking for a pay rise, pushing back in a meeting, or simply saying “no” can feel awkward, scary, and uncomfortable. In this episode of Lessons from Leaders (brewed with Nespresso Professional), strategic...

Can I download this CuppaTV episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!