Neighbor Advantage 2.0: Proximity Playbook with Passive Signals and Legal Checklist

Most shops already sit on a mini-market when a truck is on a block. This episode upgrades the basic neighbor outreach idea by adding two differentiators: passive-signal triggers (open garage, for-sale sign, yard activity) and a micro-referral prompt that gets neighbors to recruit each other. Hosts walk listeners through exact dispatcher and field scripts, two-tier offer designs (define priority window), and low-tech options for one-person shops. Crucially, the episode supplies concrete 7-day pilot targets and benchmarks (run across 30 job-days: expect 3–8% response, 20–35% conversion from responders to bookings, incremental revenue per tech-hour target >= $40, keep complaints <0.5%), plus a legal checklist for consent, Do-Not-Call/Text rules, and local solicitation limits. Listeners get a clear measurement method, sample scripts to copy, role assignments for small crews, and a pointer to the episode resources page for downloadable templates and printable assets.