Nest X Engaging an unengaged audience

Do you have a pension plan without knowing how much you’ve already saved? You’re no exception. People are what you could call ‘sleepwalking towards retirement’. This is one of the side-effects of workplace auto-enrollment pension schemes, where people enroll automatically in a workplace pension. So, what does this mean for brands active in this sector? How do they effectively boost consumer engagement and drive positive savings behavior? In this podcast episode, we connect with Eve Read, Acting Director of Customer Engagement, and Dominika Wintersgill, Research Manager at Nest, the National Employment Savings Trust in the UK. Eve talks about the engagement challenges Nest is facing and how they try to solve those, while Dominika zooms in on what this means from a research perspective.