Networking for Coaches: How to Build Real Industry Connections with Aram Grigorian

If you hate "networking," this episode is for you. In this episode of the Business of Coaching Workshop, Aram Grigorian breaks down how coaches can build better, more authentic relationships in the fitness industry. Forget cold DMs and elevator pitches—this conversation is about real connection, mutual value, and building a reputation that brings opportunity to you. Whether you're just getting started or trying to grow your business through strategic relationships, this episode gives you practical tools, honest advice, and a mindset shift to change the way you connect. 💡 What You'll Learn Why most networking advice doesn't work for coaches How to connect without being spammy or salesy Mistakes coaches make when trying to grow their network How Aram built a successful business on relationships How to leverage social media without being fake Why generosity is your best long-term strategy ⏱️ Timestamps 00:00 – Intro & Guest: Aram Grigorian 02:12 – Why networking feels gross (and how to fix that) 06:41 – Aram's path from coach to connector 11:27 – How to show up in the industry without faking it 16:39 – DMs, comments, collaborations: What actually works 21:15 – Building a referral ecosystem through trust 27:42 – Final thoughts on staying true & adding value #️⃣ Hashtags #FitnessCoaching #CoachingBusiness #AramGrigorian #FitnessNetworking #FitnessIndustry #CoachMarketing #BusinessOfCoaching #FitnessMentorship PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/