Neurogastronomy: The Science Controlling Your Cravings

Why do we crave certain foods… even when we know better? In this episode, neuroscientist Dr. Rachel Herz breaks down the science of food psychology, cravings, and eating habits—and how your brain, emotions, memory, and environment shape every food decision you make. From neurogastronomy (how the brain creates flavor) to social influence and comfort food, this conversation explores the hidden forces behind why we eat what we eat. If you’ve ever wondered how your brain affects food choices, this episode will change the way you think about every bite