Never Rush Your Go-To-Market

There is a growth-hacking approach to marketing that calls for getting your solution to market as quickly as possible. Once there you iterate quickly and eventually arrive at a good fit (features AND marketing message). A more methodical approach, however, can be equally, if not more effective in healthcare. Proscia invested time and effort to plan their market entry. The result: market acceptance and steady growth.   We sat down with Jon Cohen, Head of Corporate Marketing at Proscia to learn more about their go-to-market journey and their keys to success. Learn more about Proscia at https://proscia.com/ Learn more about StudioNorth at https://www.studionorth.com/ Find more great health IT content: https://www.healthcareittoday.com/