Never Send Mass Mailings Before Warming Up an IP Address: A Story in 3 Parts (Season 2 Episode 31)

You should never send mass or bulk email through a new IP address before you warm up that new IP address. Warming up an IP address is a critical step towards not only having good deliverability, but also to making sure that your email isn’t tagged as spam, or blocked. To illustrate the importance of warming up an IP address, we’re going to tell you a story. Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/why-you-should-never-send-mass-mailings-through-a-brand-new-ip-address/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com