New Agent Academy: Stop chasing hacks and start building relationships

Most new agents think real estate success comes from branding, social media, and technology, but REB's New Agent Academy made one thing clear: the agents who win are still the ones who master the basics. On the REB Podcast, deputy editor Emilie Lauer reports live from the New Agent Academy, capturing the key lessons, conversations, and takeaways from an event designed to help the next generation of agents build successful, sustainable careers. The episode explores why relationships remain the foundation of the industry, with speakers stressing that trust, communication, and consistency still matter more than any tool, platform, or shortcut. Attention then turns to resilience, as the Academy highlighted the reality of rejection, slow starts, and the discipline required to keep prospecting when results are not immediate. The speakers also examine the role of technology, noting that while digital tools can help new agents move faster, they cannot replace the fundamentals of speaking to more people, building networks and staying visible in the market. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.