New Clients: The Backbone of Success

It all starts with new clients - it’s hard to do any kind of planning before first acquiring a client. In this episode, Heather and Sabine discuss the importance of building your client base and the many benefits of doing the hard work around acquiring new clients. Premium pays the bills today, but new clients pay the bills today AND well into the future.Highlights: 01:13 New clients are the backbone of your success.They are the wellspring for the future.The reason I say that and I'm so passionate about new clients is I think repeat sales are one of the great gifts of this business and guess what? Repeat sales come from new clients, not from premium, not from lives, not from investments, but from new clients.03:30  If you do a good job with them forever, they're yours forever. In fact, we can actually put an hour, put a time limit on it. It takes about 20 hours, and that's a rough number, but it takes about 20 hours for a rep to get a new client.05:52 There's the amount of new clients and new reps measured in the first six months.08:17 It's a hard sell because it's so far away from what you need for the bonus and what you need, what you're measured on in those first six months, but that's the real total.10:43 If you are not posting and not planning, there is no way that you will know who has fallen through the cracks, who you need to be following up with.ContactHeather Price Consulting