New Google Search Engine, Magi, April Reviews Update, Page Experience, Helpful Content, FAQs & Generative AI Ads

What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months, we will see more minor updates to Google Search to embed AI throughout; this is code-named Magi. Google’s April 2023 reviews update saw some tremors this week, and it is probably almost done rolling out. Google has changed its guidance for what is considered helpful content, adding a section for page experience. Meanwhile, Google removed a bunch of old “retired” ranking systems from its help documentation. Google is dropping the page experience report, the mobile usability report, and the mobile-friendly test from Google Search Console. FAQ-rich results are showing up a lot less often in the mobile results. Google launched the Reader Revenue Manager in Google’s publisher center and a new Subscribed content report in Search Console for paywalled content. Google expanded its shipping and return search snippet details and added a new Search Console report for them. Google’s Gary Illyes spoke about what to do if your site drops for a single keyword. Google said do not let Google index your internal search result pages, especially if they return no results. GoogleOther is a new Googlebot that Google launched this week. Google Bard drafts are more diverse, and Bing Chat has nicer math formula formatting. Bing Chat will soon be able to process book-sized documents. I posted numerous polls on search marketers' use of generative AI, like ChatGPT, Bing Chat, and Google Bard. There is a bug with the Google Business Profile Manager listings. Google showed off generative AI within Google Ads performance max. Google Ads is looking to surface more search term data to advertisers. Google AdSense has this lingering zero-clicks bug. Google Search is testing color swatches for product grids and pricing overlays for product image thumbnails in the search snippets. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable. SPONSOR: Wix - did you know they have a new monthly search newsletter named Searchlight? You can subscribe at wix.com/seo/learn/subscribe. 0:00 - Introduction 1:30 - Report: Google Working On New More Personalized Search Engine & Project Magi 3:03 - Google April 2023 Reviews Update - What We're Seeing... 3:55 - Here Is What Changed with the Google Helpful Content Guidance - Page Experience & More 5:47 - Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems 7:25 - Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests 7:54 - Google FAQ Snippets Drop For Many Sites On April 5th 8:16 - Google Publisher Center Reader Revenue Manager & Search Console Subscribed Content Report 9:02 - Google Expands Return / Shipping Details In Search Results & New Search Console Reporting 9:35 - Google On A Site Dropping In Ranking For One Keyword 10:06 - Google: If You Can't Block No Result Found Internal Search Results Then Block All Search Results 10:36 - GoogleOther: A New Generic Google Crawler To Help Googlebot 11:12 - Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer 11:51 - Bing Chat To Be Able To Process Book Size Documents 12:00 - Poll: How Often Search Marketers Are Using ChatGPT, Bing Chat & Google Bard vs Traditional Search 13:02 - Google Business Profile Manager Search & Dashboard Bug Hiding Businesses 13:12 - Is This Google's Generative AI In Google Ads Test Showed Internally 13:42 - Google Ads Looking To Surface More Search Term Data 13:53 - Google AdSense 0 Clicks Bug Lingers On For Several Weeks 14:10 - Google Search Tests Color Swatch For Product Grid Results 14:20 - Google Search Product Image Thumbnail Snippets With Pricing Overlays 14:30 - Conclusion