New Markets & Global Sales Secrets: Lessons from Lisa Rauch

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson welcome Lisa Rauch, Director of Sales, EMEA, at FareHarbor. Lisa shares her incredible journey through the travel and hospitality industry, reflecting on how frontline experience shaped her sales skills and leadership style. She discusses navigating cultural nuances, fostering curiosity in sales teams, and entering diverse global markets. Lisa also opens up about work-life balance, the value of mentorship, and the challenges of thriving in male-dominated environments. Packed with actionable insights, this episode is a guide to building high-performing teams and mastering global sales dynamics.Lisa Rauch is the Director of Sales, EMEA at FareHarbor, with over 20 years of experience in the travel and hospitality industry. Known for her success in opening new markets, scaling teams, and leading with curiosity, Lisa has worked across APAC, the U.S., and Europe. Her leadership has driven impressive growth and lasting change in competitive environments. Before joining Fareharbor, she held director and associate Director roles at Oakwood Worldwide and Agoda before taking a year out of work to raise her daughter. Let’s start scaling.Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.