EPISODE · Aug 2, 2021 · 9 MIN

New Palette Same Picture

from Notes on the Week Ahead · host Dr. David Kelly

Every few years our talented colleagues in marketing tell us we need a new palette for the Guide the Markets. They’re right of course – staring at the same colors, year after year, gets boring. But a new palette requires us to change almost every color on every page which is fairly labor intensive work. Moreover, if we do it right, the new chart will just convey the same message as the old one.