New shiny objects? Marketing principles haven't change in 100's of years. Beware of Marketing Vultures

This is a classic presentation from at Great Legal Marketing Summit. Listen to this one for marketing principles and ask yourself "am I still falling for all those lies the Marketing Vultures are telling me to make a sale?" Hopefully not! On this episode: The Ben Glass backstory.How I fell for marketing vulture tricks early onThe $299 investment that changed my life.How I marketed when I had no moneyWhat you must do once the marketing starts working very wellHave an interesting story to tell or a service that will change lawyers' lives? Reach out to me at [email protected] and we can discuss an episode for you!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.