New Year, New Focus | Big Goals, Gifting & Smarter Tech Stacks

In Episode 147 of the Scratch Agency Podcast, your hosts Stephen Turnbull and Shawn Fitzgerald kick off the new year with gratitude, big goals, and a brand-new partnership with HawkSoft — now the official sponsor of the Scratch Agency Podcast.They reflect on the unexpected journey from two agents "just chopping it up" to building a movement with thousands of listeners and a thriving agent community. This episode dives into personal and business resolutions for 2026, including gifting strategies that drive referrals, improving profit margins, reviewing tech stacks, and building sustainable systems.🔥 Whether you’re deep in the trenches or levelling up, this episode delivers insight, encouragement, and action items for running a better agency this year.🕒 Timestamps:00:00 – Intro & Our New Podcast Sponsor: HawkSoft04:38 – Behind-the-Scenes of the Partnership08:05 – 2026 Goal #1: Gifting & VIP Client Touches12:44 – Maximizing Paid Leads with Personalization16:25 – Creative Gifting Ideas Using AI & Custom Cards21:10 – The Power of Handwritten Notes & Micro-Moments24:55 – 2026 Goal #2: Scaling from $20K to $30K/Month28:12 – Stephen’s Focus: Profit Margins, Payroll, and CFO Support33:17 – Tech Stack Review: Hidden Costs & Smart Replacements38:28 – Wrapping Up: What’s Coming in 2026🔧 Sponsored by HawkSoftExplore the agency management system trusted by independent agents nationwide:👉 https://www.hawksoft.com📲 Follow us on Instagram:https://www.instagram.com/thescratchagencypodcast🎧 Listen on Spotify:https://open.spotify.com/show/7hutxCZ5NUPqF5hRdC79Hl?si=33a6cfadba084957🔗 Join our Telegram Community:https://t.me/+cISob2kA3pAyMmY5🌐 Visit:https://scratchagencypodcast.com🎯 Thanks for supporting The Scratch Agency Podcast. If you’re ready to reset, refocus, and make 2026 your best year yet — like, share, and subscribe. We’re just getting started. Own your future.