NEWS: Treatonimics - Guests Want Memorable, Not Cheap

Hershey has a name for the economy we've been describing all year: Treatonomics, "a consumer trend in which people prioritize joyful, memorable experiences and generosity over simply chasing the lowest price." Guests are still spending on Halloween, and they're looking for memorable experiences to connect with, even if it costs a little more. Case in point: eight dates of Mickey's Not-So-Scary Halloween Party, a family trick-or-treat party that is practically the definition of Treatonomics, sold out before the event even opened.Meanwhile, all the major theme parks now have at least one IP-based haunt, with Sony landing at all five Howl-O-Scream parks, Jason coming to three Six Flags parks, and Ozzy completing the HHN 35 lineup. But when every major event is licensed, there's a market in the zag: Netherworld marked its 30th season by going deeper into its own mythology, and original is about to become the differentiator.In this issue:- Hershey's State of the Season Report: Welcome to Treatonomics- Ozzy Osbourne: Prince of Darkness Completes the HHN 35 Lineup- Sony Licenses Land at All Five Howl-O-Scream Parks- Jason: Blood Reign Coming to Three Six Flags Parks- Jackson Wang Is Building a Haunted House at Ocean Park- Netherworld Announces Its 30th Season of Screams- Spirit Halloween Moved Into 85 Former Party City Stores- Retail Roundup: Michael Myers, Beistle, Johanna Parker, Grandin Road, Buc-ee's, Pottery Barn, Funko, Disney Store, and Hobby Lobby's Missing Halloweenhttps://mailchi.mp/hauntedattractionnetwork.com/treatonomics-guests-want-memorable-not-cheap