Newsjacking

In this Marketing Over Coffee: Learn all about David Meerman Scott's new book Newsjacking! Direct Link to File Show length 23:52 Brought to you by our sponsors: GoPromos.com GOpromos - Custom promotional products at incredibly low prices! Enter to win a Promotional Items Makeover! 1 of 2 prize packages valued over $1,000 - 150 Pens, 24 T-Shirts, 24 coffee mugs, 24 sports packs and 36 coffee tumblers all with your logo! Visit gopromos.com/makeover right now to enter. and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers.  The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Go to http://mprofs.com/coffee and use code COFFEE to save $250. 02:43 What is Newsjacking? 08:08 Newjacking as Real Time Marketing 09:30 Going the eBook route, Steve Jobs and the iPad 14:46 The Lifecycle of a News Story 17:30 Good Judgement, Newsjacking and Larry Flynt Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.