Newsroom-Köpfe #11 mit Rüdiger Scharf, DAK Gesundheit: Ansteckende Atmosphäre im Newsroom

from Newsroom-Köpfe · host Christoph Moss

Bei der Berliner Morgenpost war er Lokalreporter, Ressortleiter und Büroleiter Bundespolitik. 2002 wechselte Rüdiger Scharf die Seiten. Als PR-Chef für die DAK-Gesundheit verantwortet er heute unter anderem die Pressearbeit, den X-Kanal und die Kundenmagazine.Rüdiger Scharf hat ein eigenes Newsroom-Konzept entwickelt, das speziell auf die gesetzliche Krankenkasse zugeschnitten ist. Ein Gespräch über Kopfkino, Kirchentag und 4-E-Kommunikation als Schlüssel zum Newsroom-Erfolg.

Episode metadata supplied by the publisher feed · Published Aug 24, 2023

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Newsroom-Köpfe #11 mit Rüdiger Scharf, DAK Gesundheit: Ansteckende Atmosphäre im Newsroom

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