Newsroom-Köpfe #26 mit Lena Hufmann, Otto Group: Newsroom und Narrative

from Newsroom-Köpfe · host Christoph Moss

Bonprix, About You oder Hermes: Die Otto Group ist vielfältig. Wie schafft es die Konzern-Unternehmenskommunikation, alles unter einem Dach zu vereinen? Und welche Rolle spielt dabei ihr Newsroom? Lena Hufmann, 30u30 Top-Talent und Corporate Communication Consultant, gibt Einblicke in die digitale und datengetriebene Kommunikation der internationalen Handels- und Dienstleistungsgruppe.

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This episode is 25 minutes long.

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This episode was published on April 26, 2024.

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