Newsroom-Köpfe #37 mit Patrick Piecha: Marketing und Kommunikation untrennbar

from Newsroom-Köpfe · host Christoph Moss

Patrick Piecha ist Experte für Marketing und Kommunikation – und sieht beides als untrennbare Einheit. Seit 15 Jahren entwickelt er Strategien für verschiedene Branchen, von Industrie und Handel bis zu Pharma, stets mit einem klaren Fokus auf Wirkung und Mehrwert. Sein Ansatz: Kommunikation muss Probleme lösen. Im Gespräch mit Christoph Moss berichtet er über Kampagnen mit Fernsehkoch Horst Lichter, darüber, wie man mit dem Thema Cannabis ins Handelsblatt kommt, und über die Vertretung von Interessen im Bundestag.

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This episode is 24 minutes long.

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This episode was published on February 26, 2025.

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