Newsroom-Köpfe #45 mit Markus Walter: Neues Berufsbild Generative Engine Optimisation (GEO)

from Newsroom-Köpfe · host Christoph Moss

Markus Walter hat bei der Allianz die Online-Kommunikation mit auf- und ausgebaut, Startups beim InsurTech Hub Munich begleitet und den CEO der BayWa als Ghostwriter unterstützt. Aktuell beschäftigt den Storytelling-Experten die Frage: Woraus bauen ChatGPT & Co. eigentlich ihre Geschichten? Er ist tief ins Thema Generative Engine Optimisation (GEO) eingetaucht und zeigt sich im Podcast überzeugt: Kommunikatoren können im Maschinenraum der KI einiges bewegen.

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This episode is 23 minutes long.

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This episode was published on July 18, 2025.

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