Newsroom-Köpfe #46 mit André Hewer: Kommunikation für das Unsichtbare

from Newsroom-Köpfe · host Christoph Moss

Wie gelingt es, ein abstraktes Thema wie Normung verständlich und relevant zu erzählen? Das erklärt André Hewer, Head of Communications beim Deutschen Institut für Normung (DIN), in dieser Folge. Er zeigt, warum Vertrauen zum zentralen Anker wird, wie Emotionen technisches Storytelling beleben – und wie DIN zwischen Konsens, Tempo und Markenprofilierung navigiert.

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This episode was published on August 29, 2025.

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