Newsroom-Köpfe #6 mit Maren Lübbecke & Nikola Gardeweg, SwissLife: Newsroom ist nie fertig

from Newsroom-Köpfe · host Christoph Moss

Sie sind Chefinnen vom Dienst und führen den Corporate Newsroom von Swiss Life Deutschland. Maren Lübbecke und Nikola Gardeweg geben uns Einblicke in ihre tägliche Arbeit. Besonders spannend: Swiss Life arbeitet an zwei Standorten. Wir sprechen darüber, wie Marketing und Kommunikation in einem Newsroom zusammenarbeiten. Und wie sich mehrere Marken aus einer Einheit heraus steuern lassen.

Episode metadata supplied by the publisher feed · Published May 12, 2023

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Newsroom-Köpfe #6 mit Maren Lübbecke & Nikola Gardeweg, SwissLife: Newsroom ist nie fertig

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