Newsroom-Köpfe #7 mit Philipp Schindera & Björn Muscheid, Telekom: CvD muss akzeptiert sein

from Newsroom-Köpfe · host Christoph Moss

Schon früh hat die Deutsche Telekom damit begonnen, ihre Themen aus der Content Factory heraus zu steuern. Wie schafft man es, die breite Telekom-Vielfalt im Newsroom redaktionell zu managen? Wie kann man die Veränderung zur „Leading Digital Telco“ begleiten? Und welche Rolle wird das Zusammenspiel von Kommunikation und Marketing in Zukunft spielen? Ein Gespräch mit Kommunikationschef Philipp Schindera und einem der Newsroom-CVDs, Björn Muscheid.

Episode metadata supplied by the publisher feed · Published May 26, 2023

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Newsroom-Köpfe #7 mit Philipp Schindera & Björn Muscheid, Telekom: CvD muss akzeptiert sein

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