Người tiêu dùng sẵn sàng chi nhiều hơn vì môi trường - Tín Lê, Giám đốc Marketing, Coca-Cola Việt Nam - S4#26

from Vietnam Innovators (Tiếng Việt) · host Vietcetera

[English description below]Khách mời tuần này là anh Tín Lê, Giám đốc Marketing tại Coca-Cola Việt Nam, người đã có hơn 7 năm làm việc tại đây.Tháng 9/2022, Coca-Cola Việt Nam đã chính thức giới thiệu bao bì mới, sử dụng 100% nhựa PET tái chế (rPET) cho sản phẩm Coca-Cola 300ml. Đồng thời, SPRITE cũng đã chuyển từ chai nhựa xanh sang chai nhựa PET trong suốt tại thị trường Việt Nam, nhằm tăng cường khả năng tái chế. Cùng với đó, chương trình 'Chai nhựa tái sinh, hành trình tiếp nối' - hợp tác với công ty Nhựa tái chế Duy Tân và ứng dụng thu gom ve chai công nghệ VECA - cũng được phát động.Trong tập podcast này, cùng host Miro Nguyễn tham gia vào hành trình tái sinh của những vỏ chai nhựa và ước mơ “vì một thế giới không rác thải” của Coca-Cola và anh Tín Lê nhé.Xem phiên bản video trên YouTubeVà đọc những thông tin thú vị trên vietcetera.com.Nếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ [email protected] week's guest is Mr. Tín Lê, Marketing Director at Coca-Cola Vietnam, with over 7 years of experience with the company.In September 2022, Coca-Cola Vietnam officially introduced new packaging, using 100% recycled PET plastic (rPET) for the 300ml Coca-Cola products. Simultaneously, SPRITE also transitioned from green plastic bottles to clear bottles in the Vietnamese market, enhancing recyclability. Alongside this, the "Bottle Recycling, Continuation Journey" program, in collaboration with the recycling company Duy Tân and the VECA bottle collection technology app, was launched.In this podcast episode, join host Miro Nguyễn on the journey of recycling plastic bottles and discover Coca-Cola's dream of "a world without waste," as shared by Mr. Tín Lê.Listen to this episode on YouTube And explore many amazing articles at the website vietcetera.com.Feel free to leave any questions or invitations for business cooperation at [email protected]

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Người tiêu dùng sẵn sàng chi nhiều hơn vì môi trường - Tín Lê, Giám đốc Marketing, Coca-Cola Việt Nam - S4#26

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