Niche Down!

In this Marketing Over Coffee: Christopher Lochhead on his new book Niche Down, the Entreprenuerial Crisis, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Swoogo Prerequisite Listening: Christopher Lochhead on Play Bigger (Part 1) Christopher Lochhead on Play Bigger (Part 2) - FIRST TIME AVAILABLE! Niche Down: How to become legendary by being different Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Verve Coffee of Santa Cruz on the west, Brooklyn Roasters on the east! Niching down for the "small e" entrepreneur and how niching affects your career Zoom goes public 19:49 LinkedIn Marketing Solutions is how B2B Marketers and advertisers drive brand awareness and generate leads. It's the only place where you can find over 575 million user accounts, all business focused, that you can target by title and other selects. And we've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign! The current negativity around tech Brookings Institute study on startups WSJ Crisis in American Startups 35:07 Build your event registration page and website with Swoogo and save yourself a ton of pain. Swoogo works on a pricing model that doesn't make you cringe— you never pay more for more events or registrations. Head to get.swoogo.com/marketingovercoffee to learn more and claim a free event app when you subscribe, exclusively for Marketing Over Coffee listeners. Prosecuting the magic triangle What's holding entrepreneurship back in America? Why is healthcare tied to employment? Moving from Legends and Losers to Find Your Different The rise of the conversational podcast! Buy The MoC Playbook now! Sign up for the Marketing Over Coffee Newsletter powered by DotDigital! Get episodes early, get the back catalog - get the app for iOS! Or for Android Our theme song is Mellow G by Fonkmasters.