Niche Influencers in Social Media: Fletcher PR's Sarah Merrell

"I was a girly-girl," says Sarah Merrell -- VP of Fletcher Marketing PR -- of her initial trepidation about embracing motorcycling as a hobby, alongside her husband, Jud, an experienced rider. She may have felt intimidation as a new rider at first, but Sarah Merrell now commands a social media following well into the tens of thousands.How did she do it?... and how does she continue growing and managing her following base?In this episode of Fletcher Marketing PR's #MsInterPReted podcast, Sarah speaks candidly about her journey of venturing far beyond her comfort zone to become a widely followed motorcycling enthusiast -- and one who is often pursued by brands within the industry for product recommendations and endorsements. FOLLOW FLETCHER MARKETING PR:Follow Sarah Merrell on Instagram (sarah__merrell); https://www.instagram.com/sarah__merrell/?hl=en Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/  Follow Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @marybethwest