Niche or go nowhere: Aedin O'Neill, Grow Web | Ep: 003

FREE AGENCY VALUATION (5-min assessment, PDF report): https://moveatpace.com/agency-valuationAedin O'Neill spent over 20 years in marketing before founding Grow Web (https://growweb.co.uk/), a boutique PPC and paid media agency in Belfast. She made a deliberate choice to stay specialist: 80% performance, 20% brand. No full-service, no generalist drift.That focus is what keeps Grow Web trusted by national and international clients. But staying specialist in a landscape where Meta and Google are changing the rules daily is a fight, not a default.In this episode we talked about:Why she chose to stay boutique and specialist instead of chasing full-service revenueHow Meta's aggressive automation is pushing agencies to fight for control of their clients' brandsRunning a business with her sister Sinead, and why complementary skills make the differenceThe competitive mindset from an All-Ireland GAA background and how it shapes a results-first cultureHer advice to anyone starting a PPC agency: go niche, get your hands dirty, build credibility before you build a brandUsing AI for operational efficiency while managing different attitudes across a multi-generational teamA well-run agency is also a sellable agency. When you do one thing and build processes around it, you get repeatable delivery. That is what makes the business both easier to run and more valuable.---Want to work with me?Take the free Agency Valuation and find out where your agency stands:https://moveatpace.com/agency-valuation/Join 200+ agency owners getting weekly frameworks:https://moveatpace.com/newsletter/---Connect with me:LinkedIn: https://www.linkedin.com/in/connormcauley/Website: https://moveatpace.comPodcast hub: https://moveatpace.com/podcast/Email: [email protected]#ExitReady #MoveAtPace #AgencyOwner #DigitalAgency #AgencyGrowth