EPISODE · Aug 9, 2023 · 57 MIN
Nicole Dawes of Nixie: How Late July and Cape Cod Potato Chips Helped Shape Her Business Today
from Live Purely with Elizabeth · host Nicole Dawes, Elizabeth Stein
What You’ll Hear In This Episode:Nicole’s background growing up with a mom who owned a health store and a dad who founded Cape Cod Potato Chips, and how that shaped her today as an entrepreneur. Nicole and Elizabeth both saw an opportunity to create healthy products that have interesting and beautiful branding. Healthy doesn’t have to mean boring! The importance of making healthy foods taste good when trying to get our society to eat better. The meaning behind Late July, and what it was like for Nicole to build and then sell the company. Seeing people purchase her products in the store gives Nicole a deep sense of appreciation. Late July was one of the first brands to utilize the USDA Organic Symbol. Why Late July started with crackers and eventually grew into a tortilla chip. The importance of having optimism and a core belief that nothing is standing in your way as an entrepreneur. How the idea of Nixie came about and what Nicole learned as a leader at Late July that she brought to create a great company culture at Nixie. Nicole’s dedication to having a family dinner as often as possible gives time for the family to connect and unplug from work. You can’t control exactly what’s happening, but you can decide how you react to it. Nicole’s non-negotiable: finding even 10-15 minutes to walk outside daily. [56:40] Find All Season 5 Episodes Here Find our NEW 18oz. Value Size edition of our best-selling Original Ancient Grain Granola, made with Regenerative Organic Certified® coconut oil and coconut sugar at Whole Foods nationwide: Click here to find a Whole Foods near you. Link to this: https://www.wholefoodsmarket.com/storesSay Hi To Elizabeth and Purely Elizabeth: Website | InstagramNicole Dawes: Nixie Sparkling Water | LinkedInMentioned: Late July Snacks Cape Cod Potato Chips Smartless The Lioness of Boston Shrinking
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What this episode covers
Nicole Dawes is no stranger to revolutionizing the food industry. Growing up amidst her mother’s natural food store and her father’s Cape Cod Potato Chips factory in the 1970s, Nicole knew that she was destined to create a lasting impact in the natural products industry. In 2003, she founded Late July Snacks, pioneering one of the first brands to carry the USDA Organic seal, and adding an exciting option to the food industry that both tasted great and helped consumers live a healthier life. In this discussion, Nicole talks to Elizabeth about her entrepreneurial journey, sharing the highs and lows of building Late July and navigating its eventual sale. She talks about her new business, Nixie, and what makes this sparkling water stand out from the crowd. She shares great advice about team building and creating a company culture, and how we can make organic and sustainable food and beverages more accessible, one refreshing sip at a time.
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Nicole Dawes of Nixie: How Late July and Cape Cod Potato Chips Helped Shape Her Business Today
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