Nicole Liloia - Forging a New Path in Client Support

Nicole Liloia is a small business coach and strategist who helps service providers build multiple income streams and grow their businesses by working smarter, not harder,  through her signature Bigger Business Bootcamp and Grow Your Income Mastermind. In this episode, my conversation with Nicole delves into her journey going from a 9-5 to freelance therapist to business coach, the shifts she had to make shifting from helping clients as a therapist to helping clients as a business coach, and how she uses that experience to help service providers grow their business into multiple income streams.Nicole starts off by telling us how she began working as a freelance therapist before moving into her own coaching business. She reveals what it was like to navigate the path from practitioner to entrepreneur, learning to communicate with clients in their language vs. therapist speak, and trying to get clear on who she served.Nicole describes the coaching work she does helping service providers develop multiple revenue streams, why creating visibility in your business is important, and how her mastermind group helps entrepreneurs feel supported and less isolated.Finally, Nicole discusses the importance of having an email list, how she uses her Facebook group to build her audience, and what she does to create balance for herself to avoid burnout.Skip to topic:5:18 - Applying therapeutic skills to coaching10:31 - Deciding to leave the therapy business and move into coaching11:46 - Shifts Nicole had to make to go from being a counselor to being a coach18:29 - Communicating what you do as a therapist in your client’s language20:17 - Getting clear on who you serve in order to market yourself25:28 - Getting visible in your business even when it’s hard26:06 - The value of connecting with other business owners to feel less isolated28:33 - How Nicole uses her email list and Facebook group to grow her audience32:40 - The importance of slowing down in your business34:18 - Strategies for creating balance in your business vs. doing all the things36:08 - The misconception about passive incomeFind Nicole  at:Website: https://nicoleliloia.com/IG: https://www.instagram.com/nicoleliloia/FB: https://www.facebook.com/liloia.nicole/Download Nicole’s Consistent Income Generator at https://nicoleliloia.com/cigVisit Stephanie at: https://stephaniehayes.biz/Follow me on Instagram | Facebook | LinkedIn | TwitterSupport the show