Nicotine-Like Focus, None of the Downside — Sett, Ceretine™, and the Future of Vice Wellness With Matt Wan

In this episode of The Playbook Podcast, Alec Grawe sits down with Matt Wan, founder of Sett and former CEO of Momentous, to unpack the rise of “vice-wellness” and the science behind Ceretine™ — a first-of-its-kind nicotine alternative delivering clean focus without tobacco, microplastics, or harsh side effects.Matt breaks down how Ceretine™ works in the brain, why it may be less habit-forming, and how early users are seeing meaningful improvements in sleep quality and HRV after switching from nicotine.They also dive into Matt’s personal Flow Stack — from supplements and recovery rituals to the products and habits helping him perform at a high level every day.🎙️ Topics Covered:What makes SETT different from nicotine pouches like ZYNHow Ceretine™ binds to focus receptors without driving addictionThe psychology behind “vice wellness” and behavior changeMatt’s supplement stack for energy, recovery, and sleepHow athletes can rethink their relationship with stimulants👉⁠ View The Full Web Article Here