Nielsen Ratings: Are They Still the Gold Standard? Guest: Steve Allan - The Research Director, Inc.

With over 25 years of radio experience, Steve Allen has programmed a variety of radio formats, with winning radio stations in Washington, DC, Boston, Detroit and Cincinnati, He has also held a number of corporate programming positions, and is now Programming Research Consultant for the Research Director, Inc.Steve is a self-proclaimed 'data-geek' who is on the bleeding edge of the needs and challenges of programmers in today's radio/audio environment, and the best ways to crack the ratings code for measurement and performance.In this episode, Steve shares some key points, including:While radio is still the number one audio reach medium, listening is down overall, especially among younger people. What’s radio’s next move?How the pandemic has impacted levels of radio listening.Why ratings should be taken with a grain of salt in PPM and Diary markets.What TLR is, and how it can impact perceived station impact and real revenues.Are Podcasting and Streaming growing threats to traditional radio, or valuable complements to the station brand?One Minute Martinizing by Dave MartinPlease help us thank these supporters:Musicmaster Radio Swag Shop Throwback 2K with Chris CruiseReturn to previous Brandwidth on Demand episodesYES! Send me the free SHOW NOTES preview email