Nielsen’s Nic Covey Shares His Study’s Findings About Consumer’s Willingness to Pay For Online Content

Co-hosts Brad Forsythe and Ray Schilens interview Nic Covey, Director of Cross-Platform Insights at The Nielsen Company. Working across Nielsen’s global portfolio of research, he’s charged with delivering new insights on media and the connected consumer. His research is widely quoted, from The Wall Street Journal to BBC News. In recent years, Nic has managed Nielsen’s analysis across a range of emerging research areas, including sports sponsorship, video games and mobile media. He’s also worked closely on some Nielsen’s most innovative analyses on overall Internet and television usage. Prior to joining Nielsen, Nic worked in strategic research and marketing for both The E.W. Scripps Company and ESPN. Nic holds a BA in History and Communication from Denison University and works out of Nielsen’s Chicago and New York offices. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.