EPISODE · May 4, 2022 · 38 MIN
Nigel Walsh: Making insurance loveable
from Scouting for Growth · host Sabine VdL
On this episode, Sabine VdL interviews Nigel Walsh, formerly Managing Director, Insurance at Google and now global head of insurance at ServiceNow. Nigel is on a mission to make Insurance loveable. He spends his days helping insurance carriers unlock the power of Google Cloud and Alphabet, supporting startups, building communities, creating MGAs, writing papers, and more. KEY TAKEAWAYS In the last 15 years, I’ve truly fallen in love with insurance. I think it’s got a huge purpose, it’s massively misunderstood and misloved. You only have to step out of our little bubble of friends to your everyday friends, who don’t work in insurance, and ask them their perception or impression of insurance, and it’s not good. My desire is to turn that into something as joyful, delightful, and exciting as an experience of buying something online or engaging digitally in different ways. I love that the organization that I work for is so inclusive, beyond anything I’ve ever seen in my life. We have 9 products with over a billion active daily users, so you have to be able to manage, understand, and design for everyone when you do that. Through an insurance lens, we have some of the smartest people on the planet thinking about things and helping stretch your imagination in so many different ways. The platforms that we’ve got that surround our core technologies and cloud – like being able to look things up on YouTube, not just Google – give us the ability to help educate the world in a very, very different way. My ambition is to string those pieces together, not just to close the protection gap, but also to close the education gap, so everyone has access and an understanding of what we’re doing going forward. Big corporations and individuals are physically transferring money into this new world (the Metaverse – which could be a fad like SecondLife and Clubhouse), then you’re also automatically creating risk, and that risk could be or should be protected. The most obvious threat in the Metaverse is cybercrime, which costs the industry billions of dollars year on year. And now we’ve opened up a whole new world and a new level of risk. We should now also spend some time exploring and understanding what these risks mean for customers and insurance carriers alike. BEST MOMENTS ‘Our ability to enable large insurance carriers, small startups, and everything in-between with what we have, I felt like a stronger opportunity to be a force for good as we go to support consumers, corporates, and so much more.’ ‘Over the last couple of years, especially in lockdown, I found solace in the InsurTech community, who were sharing their success stories, especially in their exercise schedules. They’re always striving to move forward.’ ‘I don’t read as many books as I used to, but I love listening to podcasts because you can listen and learn while going about your day. We, as tech providers, service providers, and insurers, have to recognize how people choose to learn more and more today.’ ‘Never before have we moved this quickly, but never again will we move this slowly. People will never want to go back, given our access to video conferencing and online food delivery. The question is, how do we take more giant steps forward now?’ ABOUT THE GUEST LinkedIn, Twitter, and Instagram for more insights. And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]
What this episode covers
Insurance doesn’t have a product problem. It has a perception problem. In this episode of Scouting for Growth, Sabine VanderLinden sits down with Nigel Walsh, former Google Cloud insurance leader and now Global Head of Insurance at ServiceNow, to explore a bold ambition: making insurance lovable. For Nigel, the issue isn’t that insurance lacks purpose — quite the opposite. It protects homes, businesses, health, livelihoods. Yet step outside the industry bubble and ask friends what they think of insurance, and the response is rarely positive. Why? Because the experience hasn’t kept pace with digital expectations. Nigel argues that insurance must feel as intuitive and seamless as buying online or consuming digital content. And large technology ecosystems offer powerful lessons. When you design products for billions of users daily, inclusivity isn’t optional — it’s foundational. Understanding how people search, learn, transact, and engage digitally changes how services should be built. Education is central. Platforms like YouTube and search engines create opportunities to close not only the protection gap but the education gap. Insurance literacy must evolve alongside digital behaviors. People increasingly learn through podcasts, videos, and on-demand content — not lengthy PDFs or static brochures. At the same time, new risk frontiers are emerging. The Metaverse, digital assets, and virtual economies represent massive capital flows into new ecosystems. Where capital flows, risk follows. Cybercrime already costs billions annually. Now, entirely new digital environments amplify exposure. The question for insurers is clear: are we exploring and underwriting these risks fast enough? Nigel’s broader message is about pace. The last few years accelerated digital adoption at unprecedented speed. Video conferencing, digital commerce, remote interactions — these shifts will not reverse. “Never before have we moved this quickly. And never again will we move this slowly.” For carriers, startups, and ecosystem players, this creates opportunity. Cloud platforms, AI capabilities, and community-driven innovation can enable transformation at scale. Insurance touches every part of the economy. With the right imagination, it can also become a force for good — supporting resilience, inclusion, and informed decision-making. This episode is essential listening for: Insurance executives navigating cloud and ecosystem transformation Innovation leaders exploring emerging digital risks Product teams designing more human-centric experiences Investors evaluating InsurTech infrastructure plays Because the future of insurance won’t be defined by policy wording. It will be defined by experience, education, and empathy. And the leaders who make insurance lovable may well define the next chapter of the industry.
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Nigel Walsh: Making insurance loveable
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