Nihal Advani - Founder & CEO of QualSights | Consumer Insights and Market Research

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣Nihal is an experienced marketer, globetrotter, and Founder & CEO of Qualsights. Previously, he was the Founder & CEO of Georama. Originally from India, he spent his teenage years as an internationally ranked tennis player before coming to the US on a full tennis scholarship. While at Stony Brook University in New York, he interned at Google. Upon graduating at the top of his class with a BS in Marketing, he joined Microsoft where he spent five years in various marketing and data roles across Search (Bing) and Display, including as Program Manager for the Microsoft Media Network. Nihal combined his passion for technology and seeing/understanding the world by launching Georama, and the Qualsights.➡️ Show Linkshttps://www.linkedin.com/in/nihaladvani/ https://twitter.com/qualsights/ ➡️ Podcast SponsorsHUBSPOT - https://hubspot.com/➡️ Talking Points⁣00:00 - Intro03:57 - Nihal Advani's origin story 05:04 - Nihal Advani's first company07:28 - Building in the tourism category09:05 - When developers try and screw you over11:10 - The lifecycle of a company13:09 - Gorilla marketing strategies15:35 - Virtual traveling18:53 - How to pivot gracefully21:03 - Problems QualSights solves for22:46 - How QualSights works with brands?25:23 - The importance of consumer perspective28:00 - Product & tech-led growth31:18 - Product development best practices33:21 - Monitoring the tools people use34:32 - Finding product-market fit40:04 - How to raise money40:53 - Setting business goals42:24 - Using consumer data for business44:32 - Career lessons46:27 - Where do people connect with Nihal Advani?46:59 - What was the biggest challenge Nihal Advani has ever had to overcome?48:05 - Nihal Advani's mentor49:29 - Nihal Advani's book or podcast recommendation49:58 - What would Nihal Advani tell his 20-year-old self?50:19 - What does success mean to Nihal Advani?