Nike, Lilly Liang - Beyond Brand: An Employer of Choice (Oscar Fuchs)

A lot of emphasis, and money, is given to corporate branding. But, as the global competition for talent only grows more challenging, organisations are realising the importance of not only their product image, but their reputation as an employer. Lilly Liang, Vice President of Human Resources for Asia Pacific and Africa at Nike, discusses how to become an employer of choice.