Nike: Teens #1 Brand | Tecovas x Bass Pro | Zuck Tweeted

Nike is teens' #1 brand, we run the Piper Sandler 2025 Teen Survey, Tecovas inks a partnership with Bass Pro Shops, and Meta's AI glasses are among the fastest sellers at America's Best and Eyeglass World. Plus Jimmy Kim and Cody Wittick guest-host with Zach Stuck on selling Homestead Studio to Verndale and building Mars Men and Hollow, Yash Chavan on bootstrapping SARAL against VC-funded incumbents and launching SATHI, and Bryan Bumgardner with the Northbeam Weather Report.ON TODAY'S EPISODE OF ECOMM COWBOYZach Stuck (Founder, Homestead Studio; Co-Founder, Mars Men, Hollow) — Founded Homestead Studio in 2019 (named after the street he grew up on), scaled it past $100M in annual ad spend, and won Klaviyo's 2025 Agency Partner of the Year for the Americas before Verndale acquired it in March 2026. Now runs an 8-figure DTC holdco building Mengo / Mars Men (testosterone-support supplement) and Hollow (alpaca socks). Mars Men went from six figures a month to a nine-figure run rate in under 18 months and closed $27.5M from L Catterton. @zachmstuck on X, posting real Meta spend and creative budgets. We dig into why he locked the door on a five-year non-compete, what changed the day he made the subscription-first bet, and his call that media-buying-only agencies have 18 months left.Yash Chavan (Founder & CEO, SARAL) — Founded SARAL, "the Influencer OS" for DTC brands, in 2022 after running an agency where everything lived in spreadsheets and Trello. Engineering-college dropout, bootstrapped — no VC — differentiating from funded incumbents like GRIN and Aspire ($30-50K/year, upfront) versus SARAL at $499/month, cancel anytime. Works with 250+ brands, claims $40M+ in incremental revenue, behind the "Predictable Pyramid" framework. In 2025 launched SATHI, fixing fraud and attribution in Shopify affiliate programs — and now an Ecomm Cowboy sponsor. We dig into what "cancel anytime" forces his product team to do that a locked-in competitor doesn't.Bryan Bumgardner (Northbeam Weather Report) — This week's read on DTC spend and creative.ALSO ON THE SHOW- Ad vs Ad- Palantir Tennis Club accessories + new patches- Hello Kitty x SPAM- Bob Ross Positive Energy Drink- Heinz Penalty Packets- Devil vs Angel headphones by Senne- OpenAI and F1?- Minted NYClothing tag- Yeti OOH- Moment of Zen: Backyard Pub____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693