Nike's Big Move

Today on the show we're talking about Nike's Big Move. Why did decide to make Colin Kaepernick the face of their 30th anniversary campaign? The answer is pretty simple...always be qualifying. They're in a marketplace that is continuing to grow around them and Nike is a brand that is so used to be in the culture that for them to make a bold move makes sense for brand recognition. It's almost smart to take a stand on where they feel social trends are going and to be honest, it's hard to not side on equality. I do the best to remove bias and talk about this from a business perspective, so take a minute to breathe before you go into keyboard warrior mode :D Podcast Course: http://cnote.thinkific.com/courses/podcasting Consulting: http://www.calendly.com/cnotemedia/consulting