Nine Influential Consumer Types are Shaping Today’s Marketplace and Author Ron Rentel Explains Who They Are

Co-Host Brad Forsythe interviews Ron Rentel, Author of Karma Queens, Geek Gods, and Innerpreneurs. Ron is a veteran of the new product world, with over twenty years experience in the innovation and marketing industry. After 6 years with Gerald Schoenfeld, Inc., a pioneering innovations/brand development company he founded Consumer Eyes in 1991. This leading brand and innovation consultancy creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution and tactics. Ron continues to reach out for new ways to explore consumers’ minds and motivations and in 2000 he co-founded BuzzBack, Inc. an online market research company. He currently resides in Croton-on-Hudson, NY with wife Barb and 4 kids. Ron is a magazine junkie, an avid foodie and traveler, and has been playing in a monthly poker game for over a decade. Visit Ron Rentel at consumereyes.com.