Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)? Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability (McGraw-Hill, 2020) Bashan is a creativity expert who has spent the past two decades devising a formula for sustained creativity. Besides his blue-chip corporate clients, Bashan has also worked on album, movies and advertisements for people like Rod Stewart and Woody Harrelson, won a Clio and been nominated for an Emmy. This is his first book. Topics covered in this episode include: Creativity’s three unlikely personal traits (hint: courage is one of them). Why self-doubt and complacency are both threats to successful innovation, and how to overcome each in turn. Design obstacles Bashan has witnessed, plus five more from my book Emotionomics. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.