Nisarg Shah on Influencer Marketing’s Rise, Partnering With Ideal Seed Investors and Startup Growth vs. Profitability - E14

Nisarg Shah is the cofounder and CEO of Affable.ai. Founded in 2017, Affable.ai is a Singapore based startup leveraging artificial intelligence to run highly effective influencer marketing campaigns. Their Machine Learning and platform helps brands like Shopee, Huawei, and Chanel engage with the most authentic and relevant influencers. Affable is backed by Decacorn Capital, SGInnovate, Entrepreneur First and strategic angels from organizations like Google and Microsoft. Affable is also the first EF startup to be funded by Startup Singapore Equity scheme, which stimulates and accelerates private investments into local startups with intellectual property and global market potential. Before starting Affable, Nisarg built scalable automation systems at Goldman Sachs while working with their technology department in Bangalore. He also previously founded another company, Visualive, which was an AR platform to help consumers visualise 3D product models in their surroundings before buying them online. Nisarg graduated from the Indian Institute of Technology, majoring in Electrical Engineering and minoring in Computer Science and Management Studies. In his spare time, he researches and writes for his highly-subscribed newsletter about Unique Business Models, a short weekly summary of how different companies like Duolingo , Unsplash and Robinhood actually generate revenue. You can follow him at www.linkedin.com/in/nisarg259/ and his newsletter is at bit.ly/ubm-ss. These links are in the show notes. Shownotes are found on https://www.jeremyau.com/blog/nisarg-shah You can find our community discussions on the podcast episode at https://club.jeremyau.com/c/podcasts/14-nisarg-shah-cofounder-ceo-of-affable-ai