EPISODE · Mar 8, 2025 · 53 MIN
No.3【底层逻辑】如何提高爆品成功概率
from 每周聊夏 | 营销爆论
⚠️有没有可复制的爆品逻辑和技巧?你的爆品是昙花一现还是持续印钞机?——两位营销专家揭秘真爆品打造的底层算法🕰️ 本期对谈的是依旧是两位营销圈的异类,他们是:周龙:中国营销100人,中国广告年度最佳CMO,中欧EMBA,金狮奖/金投赏评委,美特斯邦威前CMO(投资奇葩说,操盘品牌3亿至100亿),UOOYAA CEO(操盘2亿到4亿),AKCLUB CEO(操盘6000万至上市)夏翰杰:超级内容CEO,营销策略专家,专注整合营销与行业趋势研究,擅长拆解商业底层逻辑,多次操盘新消费品从0到亿本期节目通过飞利浦牙刷情人节礼盒、冰宝贴场景迁移、波司登千元定价等6个行业案例,揭示爆品打造的三大死亡陷阱与四大突围法则。在拆解小米1999定价策略、葫芦产品众筹公式等实战模型时,给出避免「伪爆品」的数学概率验证方案。或许你此刻正在想:爆品打造是否只是流量游戏?其实在接下来的对话中,我们不会停留在表...去小宇宙查看完整单集简介在小宇宙查看该单集文稿
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No.3【底层逻辑】如何提高爆品成功概率
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