No, AI Can't Save You From Bad PIM with Usman Khalid

Stop guessing and start growing your energy and industrial firm.Take the FREE GO Assessment: Growth Optimization Survey now!👉 https://bit.ly/hex-file-go-assessment__________________________________________How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape?In Episode 12 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez talks with Usman Khalid, Founder & CEO of Centric, an expert in product data and digital systems, about why Product Information Management (PIM) is key for growing companies. Usman explains the difference between PIM and MDM, when companies should invest in these tools, and how clean product data improves customer experience, speeds up go-to-market, and helps avoid costly mistakes. He shares real-world stories, how AI is changing the game, and what leaders need to know to stay ahead. With strong product data knowledge, Usman Khalid explains why PIM is not just an IT tool but a key part of business growth. He shows how clear product information helps teams move faster, sell better, and avoid mistakes. Usman shares signs a company needs PIM, how it supports marketing and sales, and why it matters more as AI and e-commerce grow. He also gives tips on driving change and using data to stay ahead in a fast-moving market.In this episode, expect to learn:What makes PIM different from MDM and why both matterHow poor product data hurts sales, trust, and brand imageWhen growing companies should invest in a PIM systemWays AI is changing product content, images, and launch speedWhy good data helps teams move faster and sell smarterTimestamps:[00:00] - Teaser[01:07] - Introduction of podcast & guest Usman Khalid[03:03] - What are MDM and PIM, and why do they matter?[05:35] - How product data impacts revenue and trust?[08:26] - Early signs a company needs a PIM system[11:09] - Who should own PIM and why is it not just IT?[14:12] - How does PIM improve speed, accuracy, and sales?[17:12] - Common budget gaps and how to show ROI[24:09] - What AI brings to product content and images?[28:00] - Usman’s advice on using data as a growth driverFollow our Guest Usman Khalid on:LinkedIn: https://www.linkedin.com/in/uskhalid/ Company (LinkedIn): https://www.linkedin.com/company/centricdxb/ Company (Website): https://www.centricdxb.com/ Follow Host Arnaud Dasprez on:LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/ Facebook: https://www.facebook.com/arnaud.dasprez Instagram: https://www.instagram.com/arnauddasprez/ Follow the Podcast:Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/ Visit the Hexagroup Website: https://www.hexagroup.com/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801 Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360