No BS Social Media

In this Marketing Over Coffee: A special conversation with Jason Falls. We talk to him about his new book No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing Direct Link to File Show length 25:20 Sponsored by: GoPromos.com GOpromos - Get 24 custom mugs for 72 dollars, shipped! Visit www.gopromos.com/coffee (limited to the Lower 48 States). and MarketingProfs MarketingProfs University –offers monthly online and on-demand learning courses for B2B and B2C marketers.  The next course, starting January 12, is Marketing Your Small Business. With eleven small business owners and experts, Marketing Your Small Business will get you on the way to marketing your business simply and effectively. There are seven on-demand courses available as well focusing on email, writing, search, social media, video, and more. Take the courses at your convenience and become an expert marketer today! Get a free chapter of the book at NoBullshitsocialmedia.com 00:49 Intro - Talking with Jason 01:52 The big idea and the controversial title 03:58 The purists vs the business people 06:36 ROI - it's not all about sales 09:39 How to you get it to spread within the organization? Social media and R&D 12:29 Protecting your reputation 15:55 Social media is no longer the sandbox 17:27 Scientists vs. Hippies 21:56 Success of the book 23:37 The Explorer Tour Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.