No Bullsh*t Strategy: How Leaders Create True Competitive Advantage with author Alex Smith

Listen now and challenge the way you think about strategy—are you building something truly different, or just slightly better?Summary Keywords#Strategy #CompetitiveAdvantage #Leadership #BusinessGrowth #Innovation #Differentiation #OperationalExcellence #EnterpriseExcellence #AI #MarketPositioningEpisode SummaryIn this episode, Alex Smith challenges conventional thinking on strategy and explains why most businesses get it wrong. He shares a practical approach to creating true competitive advantage—by focusing on uniqueness, not incremental improvement. This is a must-listen for leaders looking to move beyond “better” and build something truly different.Episode Links:Youtube: https://youtu.be/6a6KAqi7Tx0 Enterprise Excellence Group:https://enterpriseexcellencegroup.com.au/podcast  Three Quotes“The perfect business is one with very high demand and very low supply.” [00:14:00]“Any attempt to become better than your competitors will only make you more similar to them.” [00:16:00]“Strategy isn’t about solving customer problems—it’s about creating needs that didn’t exist before.” [00:22:00]ContactsConnect with Brad on LinkedIn https://www.linkedin.com/in/bradjeavons/. Call him on 0402 448 445 or email him at [email protected] with Alex Smith on LinkedIn and via his website: https://basicarts.org/welcomeWhat's next?Identify one area in your business where you are competing on “better” rather than “different.” Explore what unique value you could create that customers can’t get elsewhere. Run a small experiment to test a bold, differentiated idea within your current capabilities. To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/ Thanks for your time, and thanks for helping to create a better future.To learn more about what we do, visit https://enterpriseexcellencegroup.com.au/Thanks for your time, and thanks for helping to create a better future.