EPISODE · Oct 28, 2009 · 57 MIN
No Unsupervised Thinking: How to increase conversion by guiding your audience
from MarketingExperiments.com Web Clinic Podcasts · host MarketingExperiments
From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed look at how to clearly guide your audience from first visit to conversion. Researchers Boris Grinkot, Corey Trent, and Heather Andruk investigated five key elements to directing visitor eyepath.
What this episode covers
From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed look at how to clearly guide your audience from first visit to conversion. Researchers Boris Grinkot, Corey Trent, and Heather Andruk investigated five key elements to directing visitor eyepath.
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No Unsupervised Thinking: How to increase conversion by guiding your audience
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