EPISODE · May 4, 2026 · 43 MIN
No Walls, No Limits: How to Build, Market, & Hire For a Mobile Rehabilitation Practice w/ Covell Care & Rehabilitation
from The Practice Marketing Podcast · host Neil Trickett, PT
What if you could build a thriving PT practice without ever owning a clinic? Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.You'll learn:Why home-based care changes the patient relationship for the betterThe #1 marketing channel and referral strategies fueling Covell Care's growthHow to manage and empower a mobile PT teamKey operations to nail before going mobileKrista's big goals for Covell Care in 2026About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.Connect with her on LinkedIn.
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What if you could build a thriving PT practice without ever owning a clinic? Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how. Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, an...
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No Walls, No Limits: How to Build, Market, & Hire For a Mobile Rehabilitation Practice w/ Covell Care & Rehabilitation
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