Nobody believed in Mushrooms, so we built the market ourselves.

On this episode of ChaiNet, we sit down with Jashid Hameed, co-founder of Nuvedo India’s first premium functional mushroom brand.After IIM Indore and a career managing 25 fast-fashion stores, Jashid walked away to grow mushrooms. When he entered the market in 2021, it was practically empty. Even on Shark Tank, one shark had to be told that mushrooms are fungi, not plants. Today, Nuvedo has created a category from scratch.Key insights:- Why did he leave a structured career to pursue something that didn’t exist?- How to launch when you can’t advertise without first educating your audience.- The Shark Tank moment, no deal, but a 1,100% traffic surge.- Where AI fits in a business, blending science with wellness.- Building a community that failed once and why he’s attempting it again.- Bootstrapping to a crore in revenue and knowing when funding actually matters.- What IIM didn’t teach him that the farms did.If you’re building in a category that doesn’t yet exist, this conversation is your playbook.Listen to Jashid Hameed on ChaiNet now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit chainet.substack.com