Nobody Calls a Complaints Process Enjoyable
from From Stalled to Scaling Hosted by Jim Tincher
Across 818 customer interviews, policy limitations came back 89% negative, the most negative category of all. The biggest reason customers cut spending is friction the supplier built itself. In the second of four episodes on actions from Do B2B Better, I cover how to accelerate the flywheel and why the emotion that drives growth is found, not chosen. Your assignment is to ask your next commercial review what a customer would have to feel for your number to move, in one word.
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