PODCAST · business
From Stalled to Scaling
by Jim Tincher
Eight-minute ideas for B2B leaders on growing through the customers you already have.
Episodes
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Growth Leader Interview: Sheri Johnson
Sheri Johnson, CMO at McCownGordon, joins me to talk about customer relationships that last for years. She walks through the customer priorities process McCownGordon runs on every new project, how a 20-year operations veteran helped bring it to the field, and why they bonus on survey response…
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Where the Handoff Breaks
Your customer's experience is produced by people who don't work for you and aren't measured on your number. In the last of four episodes on the actions from Do B2B Better, I cover greasing the flywheel through Laurie Englert's story at Legrand. She earned the right to change other departments by...
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The Questions Worth Asking
Mature customer programs ask fewer questions. About 5% of customers answer surveys and client executives almost never do, but every customer reports every month through their orders. In the third of four episodes on the actions from Do B2B Better, I cover evaluating the flywheel and why cutting...
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The Number You Already Own
Three in four customer programs start from a score and hope it leads somewhere. The ones that can prove business results start with a financial number the business already owns and work backward. This is the first of four episodes on the actions from Do B2B Better, starting with pointing the...
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The Sentence That Wins the Budget
Growth goes to the supplier who shows up with the solution before the customer asks for it. In this first episode of From Stalled to Scaling, I make the case that too many companies wait to be asked and call it good service. A Winnebago story from the 1970s shows this was an engineering instinct...
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Nobody Calls a Complaints Process Enjoyable
Across 818 customer interviews, policy limitations came back 89% negative, the most negative category of all. The biggest reason customers cut spending is friction the supplier built itself. In the second of four episodes on actions from Do B2B Better, I cover how to accelerate the flywheel and…
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Growth Leader Interview: Laurie Englert
Laurie Englert, North American CMO at Legrand, joins me for the show's first interview. She shares how she's bringing 19 websites together so customers can see everything Legrand sells, what a rack builder nobody asked for taught her team about customer interviews, and how a plus one strategy got...
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Annoyed or Unemployed
A bad purchase at home annoys you for three years. A bad recommendation at work can cost you your job for three years. That asymmetry is why B2B buying decisions look irrational from the supplier's side, and why satisfaction questions borrowed from retail miss what matters. Your assignment is to...
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The Storage Bin
Growth goes to the supplier who shows up with the solution before the customer asks for it. In this first episode of From Stalled to Scaling, I make the case that too many companies wait to be asked and call it good service. A Winnebago story from the 1970s shows this was an engineering instinct...
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ABOUT THIS SHOW
Eight-minute ideas for B2B leaders on growing through the customers you already have.
HOSTED BY
Jim Tincher
CATEGORIES
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Frequently Asked Questions
How many episodes does From Stalled to Scaling have?
From Stalled to Scaling currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is From Stalled to Scaling about?
Eight-minute ideas for B2B leaders on growing through the customers you already have.
How often does From Stalled to Scaling release new episodes?
From Stalled to Scaling has 9 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to From Stalled to Scaling?
You can listen to From Stalled to Scaling on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts From Stalled to Scaling?
From Stalled to Scaling is created and hosted by Jim Tincher.
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